Half of Us recognised in the 2026 Australian Good Design Awards
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Half of Us has been recognised in the 2026 Australian Good Design Awards, Australia’s longest-running international design awards, for excellence in design, innovation and impact.
This year’s Awards are presented under the theme Design that Leads - celebrating the critical role of design in navigating complexity, driving innovation and creating positive change.
At a time of unprecedented social, environmental and technological change, this year’s theme recognises that good design is more than an outcome, it is a powerful way of thinking, imagining and acting. It challenges us to question what is, envision what could be and design better products, services, places and systems for people and planet.
Among this year’s Award Winners is Half of Us with their entry, Purpose Driven Periods, which received a prestigious 2026 Australian Good Design Award Winner in the Communication Design Print and Packaging category.
Project Details and Jury Comments:
Project:
Purpose Driven Periods
Designed in:
Australia
Designed by:
Half of Us
Charlotte Stewart
Commissioned by:
Charlotte Stewart
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JURY COMMENTS: “The Jury recognises Half of Us for its bold approach to destigmatising menstruation through thoughtful brand identity and naming. The restrained, confident visual system demonstrates a deliberate departure from category conventions, positioning period care within the wellness sphere rather than as a product to be hidden. The Jury was particularly impressed by the brand name itself, which frames the experience as collective rather than individual, creating genuine differentiation in a category dominated by clinical messaging. The stripped-back packaging is designed for visibility and pride, while the integrated social mission supporting domestic violence survivors adds meaningful depth to customer engagement.” |
The 2026 Australian Good Design Awards Ceremony will take place on Friday 9 October at the International Convention Centre (ICC) Sydney, bringing together more than 1,000 guests from across design, architecture, engineering, business, government and the wider creative industries.
The Ceremony will celebrate the very best in contemporary design and reveal the recipients of the Good Design Award Best in Discipline, Special Accolades, the Good Design Award for Sustainability, and the Australian Good Design Award of the Year – the nation’s highest design honour.
Good Design Australia Managing Director Rachel Wye said the range of projects recognised in 2026 reflected the role design now plays across the economy and community.
“Design is an important economic and social capability. It influences the products we create, the services we rely on, the policies we develop and the way organisations respond to complex problems,” Ms Wye said.
“This year’s Award winners are addressing energy costs, healthcare, environmental degradation, artificial intelligence, disaster preparedness, accessibility and community wellbeing.
“Australia has an extraordinary design community and an opportunity to use that capability to strengthen our economy, improve lives and build industries that can compete internationally.”
Setting the Global Benchmark for Design Excellence
The Australian Good Design Awards recognise excellence from around the world across 13 overarching design disciplines and more than 30 categories, encompassing Built Environment, Communication Design, Concept Design, Digital Design, Design Research, Design Strategy, Engineering Design, Fashion and Textiles, Next Gen, Policy Design, Product Design, Service Design and Social Impact.
Every project is evaluated by an independent Jury of more than 100 Australian and international design experts against three core criteria: Good Design, Design Innovation and Design Impact.
Established in 1958, the Australian Good Design Awards are Australia’s longest-running international design awards and one of the world’s most respected design recognition programs.
For almost seven decades, the Awards have championed the transformative power of design and celebrated the designers, businesses and organisations using design to create a better future.
VIEW ALL 2026 AWARD-WINNING PROJECTS
ABOUT THE AUSTRALIAN GOOD DESIGN AWARDS
Established in 1958 under the auspices of the Industrial Design Council of Australia, the Australian Good Design Awards are Australia’s longest-running international design awards program and have recognised excellence in design and innovation for more than six decades.
The Awards span 13 overarching design disciplines and more than 30 categories, encompassing Built Environment, Communication Design, Concept Design, Digital Design, Design Research, Design Strategy, Engineering Design, Fashion and Textiles, Next Gen, Policy Design, Product Design, Service Design and Social Impact.
ABOUT GOOD DESIGN AUSTRALIA
Good Design Australia is an international design promotion organisation responsible for managing the annual Australian Good Design Awards and other design programs, events and initiatives.
Its history dates to the establishment of the Industrial Design Council of Australia in 1958, which was funded by the Commonwealth Government and based on the UK Design Council model.
Good Design Australia promotes the importance and value of design to business, industry, government and the broader community.
As a Certified B Corp in the design industry, Good Design Australia is counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy.