Privacy policy

Privacy Policy

Half of Us Co Pty Ltd | ABN 43 676 960 311 | halfofusco.com.au

Last updated: June 2026

Half of Us Co Pty Ltd ("Half of Us", "we", "us", "our") is committed to protecting your privacy and handling your personal information with care, transparency, and respect.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit halfofusco.com.au, make a purchase, subscribe to our communications, or otherwise interact with us.

This policy is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or providing us with your personal information, you consent to the practices described in this policy.

1. Who We Are

Half of Us Co Pty Ltd is the entity responsible for the collection and handling of your personal information under this policy.

Half of Us Co Pty Ltd

ABN: 43 676 960 311

Byron Shire, New South Wales, Australia

Email: info@halfofusco.com.au

Website: halfofusco.com.au

2. What Personal Information We Collect

We collect personal information that is reasonably necessary to conduct our business and provide you with our products and services. This may include:

Identity and contact information:

• Full name

• Email address

• Phone number

• Billing and delivery address

Transaction and order information:

• Products purchased and order history

• Payment method type (we do not store full card details)

• Subscription preferences

Account information:

• Username and encrypted password

• Account preferences and saved addresses

Communications:

• Enquiries, feedback, or complaints submitted to us

• Email marketing preferences and subscription status

Technical and usage information:

• IP address and browser type

• Pages visited and time spent on the website

• Device type and operating system

• Referring website or search terms

We collect only the information necessary for the purposes described in this policy. You are not required to provide personal information to browse our website, however certain features (such as placing an order or creating an account) require it.

3. How We Collect Your Information

We collect personal information in the following ways:

• Directly from you when you place an order, create an account, subscribe to our mailing list, contact us, or complete a form on our website

• Automatically through cookies, pixels, and analytics tools when you visit our website (see Section 9 on Cookies)

• From third-party platforms such as Shopify (our e-commerce platform), payment processors, and email marketing providers, in connection with your use of their services on our website

• From social media platforms if you interact with our brand pages or use social login features

4. How We Use Your Personal Information

We use your personal information for the following purposes:

Order fulfilment and customer service:

• Processing and fulfilling your orders

• Sending order confirmations, shipping notifications, and delivery updates

• Responding to enquiries, returns, and refund requests

• Managing your account and subscription

Marketing and communications:

• Sending promotional emails, newsletters, and product updates where you have opted in

• Personalising your experience on our website

• Informing you about new products, campaigns, or brand news

Business operations:

• Improving our website, products, and customer experience

• Conducting internal analytics and reporting

• Fraud detection and prevention

• Complying with legal and regulatory obligations

We will not use your personal information for any purpose that is inconsistent with this policy without first obtaining your consent.

5. Marketing Communications and Your Right to Opt Out

We may send you marketing communications by email if you have opted in at the time of purchase, account creation, or newsletter signup. Every marketing email we send will include an unsubscribe link.

You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link in any marketing email

• Contacting us at info@halfofusco.com.au

Please allow up to five (5) business days for your opt-out to take effect. Opting out of marketing communications does not affect transactional emails related to your orders or account.

6. Disclosure of Personal Information to Third Parties

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may share your personal information with trusted third-party service providers who assist us in operating our business, including:

• Shopify — our e-commerce platform and website host

• Shopify Payments — for secure payment processing

• PayPal and Apple Pay — for secure payment processing

• Stripe — for secure payment processing (where applicable)

• Afterpay — for buy now pay later payment options (where available)

• Australia Post and other carriers — for order delivery

• Klaviyo — for managing email marketing communications

• Google Analytics — for website traffic analysis and reporting

• Meta (Facebook/Instagram) — for advertising and Meta Pixel tracking

• Accounting and business management software — for financial recordkeeping

All third-party providers are required to handle your information in accordance with applicable privacy laws and are only permitted to use your information for the specific purpose for which it was shared.

We may also disclose your information where required or permitted by law, including to regulatory authorities, courts, or law enforcement agencies.

7. Overseas Disclosure

Some of our third-party service providers are based outside of Australia, including in the United States and the European Union. By using our website, you consent to your personal information being transferred to and processed in these countries.

Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information in a manner consistent with the Australian Privacy Principles. However, we are not responsible for the privacy practices of overseas third parties and you may not have the same rights under their local laws as you do under Australian law.

8. How We Store and Protect Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Our security measures include:

• SSL encryption on our website (HTTPS)

• Secure payment processing via PCI-DSS compliant providers — we do not store full credit card details

• Access controls limiting who within our business can access personal information

• Use of reputable, security-certified third-party platforms

Despite these measures, no method of data transmission or storage is completely secure. We cannot guarantee absolute security of your information and are not liable for any unauthorised access that is outside our reasonable control.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When information is no longer required, we will take reasonable steps to destroy or de-identify it securely.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and support marketing activities.

Types of cookies we use:

• Essential cookies — necessary for the website to function (e.g. shopping cart, login sessions)

• Analytics cookies — help us understand how visitors use our website (e.g. Google Analytics)

• Marketing cookies — used to deliver relevant advertising and track campaign performance (e.g. Meta Pixel)

• Preference cookies — remember your settings and preferences

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website. For more information on how to manage cookies, visit www.aboutcookies.org.

By continuing to use our website, you consent to our use of cookies as described in this policy.

10. Your Privacy Rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you

• Request correction of any information that is inaccurate, out of date, incomplete, or misleading

• Request that we delete your personal information, subject to our legal obligations to retain certain records

• Opt out of direct marketing communications at any time

• Lodge a complaint about our handling of your personal information

To exercise any of these rights, please contact us at info@halfofusco.com.au. We will respond to your request within a reasonable timeframe and in any event within 30 days. We may need to verify your identity before processing your request.

We will not charge you for making a request to access or correct your information.

11. Children's Privacy

Our website and products are not directed at children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at info@halfofusco.com.au and we will take steps to delete that information.

12. Third-Party Websites and Links

Our website may contain links to third-party websites, including social media platforms and partner organisations. This Privacy Policy applies only to halfofusco.com.au. We are not responsible for the privacy practices of any third-party websites and encourage you to read their privacy policies before providing any personal information.

13. Privacy Complaints

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us in the first instance at:

Email: info@halfofusco.com.au

Subject line: Privacy Complaint

We will acknowledge your complaint within five (5) business days and aim to resolve it within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Office of the Australian Information Commissioner

Website: www.oaic.gov.au

Phone: 1300 363 992

GPO Box 5218, Sydney NSW 2001

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, or technology. Updated versions will be posted at halfofusco.com.au/privacy-policy with the revised date noted at the top of the document.

We encourage you to review this policy periodically. Continued use of our website following any update constitutes your acceptance of the revised policy.

15. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal information, please contact us at:

Half of Us Co Pty Ltd

ABN: 43 676 960 311

Byron Shire, New South Wales, Australia

Email: info@halfofusco.com.au

Website: halfofusco.com.au