• Building Half of Us
    In a world where generations of women have been raised to de discreet, hide their products, hide their discomfort, hide their management of, and function as though periods don't exist - Half of Us is repositiining period care from a shameful hygiene secret to a essential wellness care.
    With a background in fashion design and an MBA that took her to India to work on a social enterprise project addressing period poverty, Charlotte has long been interested in materials, design, women's health and gender equality and how business can be a force for good.
    Half of Us came out of Charlotte's frustration with the way period care is sold. Standing in front of a supermarket wall of plastic filled and packaged period products, she realised none of them ticked the boxes she cared about: plastic-free, organic, made by an Australian, female-founded company, and transparent about what’s inside, layer by layer. Then there was the marketing. She was tired of being promised she’d “feel confident”, accompanied by a token flower on the box. In her mid 30's, she wanted a product that treated her as a professional adult who reads labels, from a brand that wasn’t part of a giant offshore corporation.
    She spent the next seveal years figuring out how to do it differently — testing everything, questioning everything, and eventually taking a leap by placing a scarily large order.
    The goal was simple: make period products that outperform, are safer for our bodies, don’t leave plastic in the earth for hundreds of years, and that most importantly lift women up.

    Within twelve months of trading, Half of Us has been stocked nationally in 45 stores and counting, supplies products to a list of iconic Australian businesses and has received multiple awards including a Australian Good Design Award for Communication Design. 
  • Social Impact
    Women’s health, equality and safety are linked, and when women own their bodies, their cycles and their choices, the benefits reach their families and communities. Half of Us stands for shared knowledge and respect, not secrecy and shame. This brand was built not only through an environmental lens but a gender equality lens as well. It is an alarming time to be listening to the endless news stories of violence and abuse against women - world wide. To help combat this and raise women up, Half of Us has committed to donate 50% of profits to women's shelters supporting survivors of domestic violence and provide education to the next generation of men.