The Half of Us Brand Story

In a world where generations of women have been raised to de discreet, hide their products, hide their discomfort, hide their management of, and function as though periods don't exist - Half of Us is a sophisticated answer to how periods can be recognised and managed as a force for good.

  • With a background in fashion design and an MBA that took her to India to work on a social enterprise project addressing period poverty, Charlotte has long been interested in materials, design, women's health and how business can be a force for good.
    The spark for this idea ignited while standing in a supermarket aisle in her early 30s, staring at an endless wall of products she didn’t trust, didn’t understand, didn't feel good about, and didn’t want to buy. The messaging felt dated, the materials questionable, and the transparency non-existent. She was also curious to find out who actually owned these brands.

    So Charlotte spent five + years figuring out how to do it better — testing everything, questioning everything, and eventually taking a leap by placing a scarily large order.
  • The goal was simple: make period products that outperform, are safer for our bodies, don’t leave a mess in the earth, and that lift women up.

    Half of Us sits at the intersection between sustainability and style and, community and self care.

    You're in the right place if you value good design, prefer to support female founders and local brands, care about reducing plastic touching your body and ending up in the earth, and want to create a positive ritual for women every month.

Deciding to do more

It is an alarming time to be listening to the endless news stories of violence and abuse against women - world wide. Half of Us has committed to donate 50% of its profits to women's shelters to help survivors of domestic violence and provide education to the next generation of men. After all, change starts with one.

What a powerful notion - periods fighting femicide.