This is
Half of Us
How can we make periods empowering and not embarrassing? Why can't we make them feel like a ritual instead of a hassle? Full of satisfaction and pride rather than guilt and worry?
This is why this company exists... Because one woman wasn't satisfied with what was on offer.
Founded by
Charlotte Stewart
With a background in fashion design and an MBA that took her to India to work on a social enterprise project addressing period poverty, Charlotte has long been interested in materials, design, women's health and how business can be a force for good.
The spark for this idea ignited while standing in a supermarket aisle in her early 30s, staring at an endless wall of products she didn’t trust, didn’t understand, didn't feel good about, and didn’t want to buy. The messaging felt dated, the materials questionable, and the transparency non-existent. She was also curious to find out who actually owned these brands...
Pish posh!
Enjoyable Periods?
So Charlotte spent five + years figuring out how to do it better — testing everything, questioning everything, and eventually taking a leap by placing a scarily large order.
The goal was simple: make period products that outperform, are safer for our bodies, don’t leave a mess in the earth, and that lift women UP!
cut to today...
Purpose Driven Periods
Half of Us sits at the intersection between sustainability and style and, community and self care.
You're in the right place if you value good design, prefer to support female founders and local brands, care about reducing plastic touching your body and ending up in the earth, and want to create a positive ritual for women every month.
Now more than ever
Lift Women Up
It is an alarming time to be listening to the endless news stories of violence and abuse against women - world wide.
Half of Us is committed to donating 50% of its profits to help survivors of domestic violence and provide education to the next generation of men. After all, change starts with one.
What a powerful notion - periods fighting femicide.